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Mini5 comes from traditional Wuliangye, the brand positioning is that, young is a belief.The degree of this wine is not very high as it is purely made from grains. The design in internet product is mainly reflected to be young, fashion and dynamic.
In order to make the traditional wine industry has innovative spirit like internet, the innovation on pattern design becomes more important.A hexagonal is designed as the basic extended graphic, which is also the only visual element for the bottle design. The logo is very delicate, exquisite and uniform with classic font.
How to transmit clear character of product through such design of landing page is the key. Users’ subjective feeling for one product can be occurred just in a few seconds, while the only path to catch such feeling is vision, which can be classified into several types, such as, color, pattern, type, format, font and interaction.
Each link should be clarified under the same context, just like a handful of water, and the design feeling will gradually disappear if a drop of water was missing in each link.
An innovation of integrated payment was made for this case, because there is only one product is supplied for purchase in this website. This limit can be used as an advantage for simplifying trading pages. In this case, price and quantity are integrated into one control, so users can get the price as soon as they change the purchasing quantity. Thus, there is more space to show the products and all the trading options can be displayed in the screen, which enhanced the feeling of customization at the same time.