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Mini5 comes from traditional Wuliangye, the brand positioning is that, young is a belief.The degree of this wine is not very high as it is purely made from grains. The design in internet product is mainly reflected to be young, fashion and dynamic.

In order to make the traditional wine industry has innovative spirit like internet, the innovation on pattern design becomes more important.A hexagonal is designed as the basic extended graphic, which is also the only visual element for the bottle design. The logo is very delicate, exquisite and uniform with classic font.

How to transmit clear character of product through such design of landing page is the key. Users’ subjective feeling for one product can be occurred just in a few seconds, while the only path to catch such feeling is vision, which can be classified into several types, such as, color, pattern, type, format, font and interaction.

Each link should be clarified under the same context, just like a handful of water, and the design feeling will gradually disappear if a drop of water was missing in each link.

An innovation of integrated payment was made for this case, because there is only one product is supplied for purchase in this website. This limit can be used as an advantage for simplifying trading pages. In this case, price and quantity are integrated into one control, so users can get the price as soon as they change the purchasing quantity. Thus, there is more space to show the products and all the trading options can be displayed in the screen, which enhanced the feeling of customization at the same time.

小五(mini5)来自传统的五粮液,品牌定位是#年轻是一种信仰#。酒的度数不是很高,纯粮食酿造。在互联网的产品设计中主要体现年轻,时尚,有活力。

为了让传统的酿酒行业具备互联网的创新精神,设计在样式上的创新就尤为重要。整体以一个六边形为基础扩展图形,这个也是酒瓶设计的唯一视觉元素。图标的设计细腻,精致,统一,字体选用经典但却不陈旧。

交互上这个案子做了一个付款整合性的创新,因为这个网站只提供一种产品的购买,这个限制同样可以作为简化交易页面的简化的优势。这里把价格和数量融合到了一个控件当中,用户改变购买数量的同时可以很快捷的知道对应的价格。使得整个页面有更多的空间可以展示产品本身,同时可以在一屏之内显示出所有的交易选项。同时也加强了定制的感觉。

MINI5 · Base Wine Website Design