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The individual is same important as platform. Platform emphasizes on senior content of community, while individual is a concept focus on tool, which is mainly used to remind to participate in activities. Frontage and reverse side are designed for interaction, the contents in frontage are place, session, competition, reservation, looking for people, join in the team and other necessary conditions for the competition, while the opposite side is the record and reminding for competition and relative activity.

For me, I can find the players with same level as me and look for the basketball game that is ready or being carried out and join them. Besides, I can take part in many basketball clubs with different characteristics and compete with other teams. For the team, it is also very easy to find the appropriate members and matches, then the team members can communicate with each other about the competition or invite individual player to back up if necessary.

The aggregated page is converged with accesses of each module, and then the relationship between several modules can be seen by users. Coordination between important modules (such as competition, player and place) forms into a closed loop on users' behavior.

The color relation of basketball itself has been utilized. The quasiphysical design is mainly used in the range of the level of team members. Honor system is an effective motivation for the using frequency of users. Background image is the optical center of the whole application, which is aim to create the relative atmosphere and make each page become simple and direct for directional identification. On the other hand, background image has high expansibility for reflecting the individual temperament of players and teams.

Design is to think over each common detail by a customized attitude, so that enable to develop special art aesthetics and brand identification for product. A good design must be innovative, practical, artistic, intelligible, honest, careful, environmental and simple.

个人和平台的关系是对等重要的,平台是一个偏重于社区的资深类内容,个人是偏工具类型的产品概念,主要是对参加活动进行一个提醒的作用,在交互上采取了正反面的设计方式,正面是为队员提供的场地,场次,比赛,约球,找人,入队等进行这次比赛必要的条件,反面是个人的比赛活动记录和提醒。对于本人,可以找到于自己水平同级的队员,发现附近正在进行或准备进行的约球场次并加入进去。可以加入很多不同特色的篮球社团,同团队一起约战其他球队。对于球队也可以找到合适的球员,发现很多的比赛,队员之间可以一起交流打球,可以在缺人的场次发现单个的球员,邀请来补位打球。

聚合页汇聚了各个模块的入口,在用户可以看到几大模块之间的关系。比赛,球员,球队,场地。这些重要的模块之间的配合在用户行为上形成一个闭环。在视觉上沿用了篮球本身的配色关系。拟物的设计主要应用在队员等级的范围内,荣誉系统对于用户的使用频率是一种有效的激励。背景图是整个应用中的视觉中心,目的在于营造气氛,使得每个页面简单直接的给人带来方向性的识别。背景图对于展示球员或者球队的个性化气质又很高的扩展性。

设计以一种定制的心态去思考每个司空见惯的细节,才可以为一款产品建立起独特的艺术美学和品牌识别性。好的设计是创新,实用,唯美,易懂,诚实,细致,环保,极简。

Bunion Customer Point Design