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Regarding the product level of this application, it is a bet demand caused by prompt event. The core points of the product are its promptness, entertainment and functionality.

How to reflect these three attributes in the same product? Our logical thinking order is as follows. What is the process users bet in real life?  What is the content of the bet? How to bet? How to reflect the consequence of the bet?  All of these are core problems to be solved by the whole product and interaction. Its behavioral process is seeing, acting, and seeing again.

The first process should focus on rational interface orientation so that the user will clearly find the session he is interested in. It arranges the sequence of the bet at each session by taking time as hidden line and distinguishes the game at key secession via uniform and obvious style.  Moreover, it selects and positions the list more accurately by providing users with the ball team they are interested in.

The second process focuses on the simplicity of interaction so that the user costs the least and makes the fewest mistakes in the process of betting.

It uses the combination of using bet bottom and inlaying betting information, namely, one quadrate plus one round in form and one over plus one under at level.

The distinctive highlighting saturation in style enables the user to clearly see the click entrance of betting interaction without mingling with betting information. There are two modes in the process of betting interaction, namely, guessing the winner and guessing the score. A pop-up layer will converse the scene more naturally. Two interactive actions such as team selection and betting are integrated. When the user directly drags the selected ball game to determine the amount of money, he has chosen the ball team he wants to support.  As for the feedback of the user’s successful bet, it will also be reflected in details. For example, if the user succeeds in betting, the latest bettor’s portrait will appear at the first position and the sum below the ball team will increase along with the animation effect. When the user finishes betting, the betting bottom will turn into red or blue – the supporting party’s color.  In this way, it will be easy to distinguish the state of betting from completion. If the user chooses tie, it will be naturally purple – the mixture of red and blue.

By displaying the number of bettors and the sum of money, it reduces the users’ scruples while betting and lowers the technical barrier of ball game betting.

The third process is the part of entertainment and achievement sense. A rational problem to be solved in this part is to manage and check one’s history of bet. We place the users’ history of bet on another page in parallel with the homepage. This page displays all users’ history of bet and their overall profit as well as ranking system. In this way, the product has a clear structure, the user’s session in the pool and his account.

Emotional expression after winning the bet is the second important step.  When the user gains profit from the bet, he should be provided with a very exciting and warm congratulation scene. So we design the ball team as corresponding expression. Comparing success or failure to be changes in the weather will make the outcome more natural and amiable.

For example, if the user wins a game, the gold coin he gains will shine brightly like the sun, but if he loses a game, it will drizzle to euphemistically express regret.

In the process of betting, the product is added with more vivid elements and ideas so as to attract people more strongly. For example, there are two parts of supporters – red and blue below each game, who can debate on the game in the discussion zone on the end page of specific game, so that both sides will see the constantly changing sum of bet amounts.

Bet is a probability event. The success or failure mentioned above is faintly related to the weather, so we choose an array of stars in the universe as the background, which will not only bring a sense of mystery but also highlight the principal part. The selected dark purple is exactly the mixture of rivaling red and blue. The core of icon design should highlight effectiveness and antagonism. Thus, the application of red and blue in visual sense exactly accords with the antagonism on the interface. The finalized lightning, showing the uncertainty related to natural weather, is featured by excitement, vitality and effectiveness.

这个应用的产品层面属于一款通过即时性事件而产生的下注需求。产品的核心点是即时性,娱乐性和功能性。怎样把这三个属性在同一款产品中都体现出来。我们思考的逻辑顺序为用户在现实生活中下注的过程,赌注内容是什么?怎样进行下注?下注之后结果怎样表现?使整个产品和交互要解决的核心问题。其行为过程是由看到动再到看这样一个流程。

第一个过程应该以理性的界面方向为主,容用户很清晰的找到自己感兴趣的场次。以时间先后为隐线来排列各个场次下注的先后顺序,用比较统一明显的样式来区分重点场次的比赛。并且提供用户通过自己感兴趣的球队来对列表进行更精确的筛选和定位。

第二个过程是交互的简捷性,能够做到用户在下注的过程中成本降低,出错概率降低。下注按钮使用和下注信息互相镶嵌的方式结合,这样形态上一方一圆,层级上一上一下,在样式上通过高亮饱和度的区分能够让用户很清新的看到下注的交互点击入口,同时又不会和下注的信息互相混杂在一起。在下注的交互过程中分为两种模式,猜输赢和猜比分。使用弹出层的方式让情景转化更加自然。

合并了选队和下注这两个交互行为,用户直接拖动选中的球队来确定金额的同时就已经选择了支持的球队。对于用户下注成功的反馈也在细节中有体现,比如下注成功会使得最近下注者的头像出现在第一个位置,并且球队下方的总金额也会伴着动画效果而增加,当用户下完注之后下注按钮会变成红或蓝的支持方的颜色,这样很清新的区分了下注和完成的状态。在选择平局的时候自然是一个红蓝混合出来的紫色。通过下注人数和总金额的数据显示降低了用户下注时的心里顾忌,降低了球类下注的技术门槛。

第三个过程是娱乐性和成就感的部分,这部分要解决的理性问题是用户如何管理和查看自己的下注历史。我们把用户的下注历史放到了和主页并行的另外一个页面,这个页面是下注的历史列表。和用户的总体胜败获利以及等级系统。这样产品的结构就很清晰了,一个是池子里的场次,一个是自己的账户。

下注获胜之后的感性表达是第二个重要的环节。当用户的下注得到获利时用户应该要一个非常激动和热情的祝贺场景,在设计上我们利用球队做成了对应的表情。把胜负比作天气的变化是的更加自然和具有亲和力。比如胜利之后赢得的金币为太阳发散的光芒,输了之后为阴阴的下起了小雨,委婉的表现出惋惜的意思。

在下注的过程中,产品也加入了更加生动的元素和想法让人们的牵挂更加强烈,比如在每场比赛下方都氛围红蓝两部分的支持者他们可以在具体的比赛终端页讨论区进行互相辩论,对战双方都能看到下注金额总数的不断变化。

下注本身是一个概率事件,前面的输赢和天气有隐约的关联,所以背景选择了宇宙的繁星样式,这样既有神秘感又会让主体更加明显。颜色选为深紫色正是红蓝对抗的混合之后的颜色。icon的设计本身的核心要突出实效性和对抗性。视觉上运用了红蓝两色来和界面中的对抗性相互吻合,而闪电最终选定也表示出和自然天气有关系的不确定性,激动,有活力,实效等特征。

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