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It is a national biological sample base aiming to build world class biological resource and information repository and assist the research and application of biological science and technology by the big data of biological sample. The project itself is a new design with medical background, which mainly reflects the basic characteristics of industry and future high-tech components.

The purpose of official design is to establish the brand image in the mind of viewers. Brand image is helpful to improve the trust and favorability of users to the product. The final target is to make profit by selling products. A good visual design is able to affect users’ positioning of the product, while a professional visual design is helpful for users to classify the product to a section with senior service and price subconsciously. This is the role of vision in the brand.

一家以打造世界级生物资源及信息储存库,以生物样本大数据助力生物科技的研究与应用为目标的国家级生物样本库。项目本身是一个新型医疗背景的设计,主要体现行业的基础特性和未来高科技的成分。

官网设计目的是为了在观者心中树立品牌形象,品牌形象有助于提高用户对产品的信任和好感度。终极目的实际就是为了卖产品赚钱。好的视觉设计能够影响用户对产品的定位,专业的视觉设计有助于用户在潜意识里面把产品归到一个高级服务和价格的区间。这就是视觉在品牌上的作用。

ZGC-BIOBANK Website Design