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It is a national biological sample base aiming to build world class biological resource and information repository and assist the research and application of biological science and technology by the big data of biological sample. The project itself is a new design with medical background, which mainly reflects the basic characteristics of industry and future high-tech components.
The purpose of official design is to establish the brand image in the mind of viewers. Brand image is helpful to improve the trust and favorability of users to the product. The final target is to make profit by selling products. A good visual design is able to affect users’ positioning of the product, while a professional visual design is helpful for users to classify the product to a section with senior service and price subconsciously. This is the role of vision in the brand.