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Image design of the mascot of You QU web.

Mascot can not only give an expression in people’s heart naturally, but also can give a visible effect and supply a smooth solution for market activities and its promotion. For instance, “Twitter”, the image of that bird is accordance with the interactive concept of the whole website. Meanwhile, twitter also means bird’s chirping. The harmonious sky blue of the entire website give us a feeling of free speech, moreover, different size of icons are supplied for the image promotion, this little bird is recognized by users consequently.

Let’s express it by several words, such as, outer planets, milky, liquid, easygoing and happy. Connect some part of visual information of the website through image.In fact, the role division of image is fabricated as per staffs in each department of the operational website, so the relative image will come out for each kind of job on the website, such as, update of content, repair of bug, feedbacks from user, activity holding, surrounding dynamics, download of expression and so on,

which can change the user to be a partner of the website from a simple passive recipients of content.All these plans are made for personal homepage, but are shelved due to the economical reasons of company.

The texture of image can influence the expression of the visual system of website, and the whole website give people a soft and comfortable feeling without strong sense of texture and light. Although the overall image is not innovative enough, some part of design is really affected by concept. As the entire community advocates freedom, innovation and seeking knowledge, I don’t want to destroy individual entertainment method on line because of something with strong texture and individuality. Therefore, there will be no groomed content, but just suitable things, because I don’t want to interrupt user by visual element. Generally speaking, a good design should leave some exploring spaces for user, so I have tried best not to add too much product instruction near the function key, so that they can be shown to the front of users in a simple and comfortable way.

Image expression design can be divided into two parts. First, it is basic expression design, such as, joy, anger, sorrow and happiness, which required the relative image to show the feeling that users need to express. Second, it is some individual expression, which can show something that can not be reflected by the current expression through some humorous stories. As the main tone of the whole expression, humor is different from the universal style (such as, embarrassing, inexpensive and heavy taste) of all the current expressions. Such kind of civilized humorous manner just like a micro movie, which can be satisfied if the user continue to see it and smile after that. The reason for share is just new idea and funny things, not impact or strange.

Actually, I have talked about many details previously. You can take him as small stories in order to introduce the character of somebody, and let you better known his detailed location, personality, hobby and imagination or suggestion of his future development.

The concept of a product equals to the character, belief and culture of somebody, it is impossible to let everybody like him, but it can make everyone recognize and remember him.

Comparing with RGB, the positioning of color is much more clear and easy to be understood in the aspect of visual. Although the overall control of color by RGB makes people difficult to detail the influence of color, HSL can image the variation of color through the change of each value, for instance, if the color is too dark, we can increase the value of L to make the color brighter. If the color is gray, we can adjust the saturability by S.

有趣网的吉祥物形象设计,吉祥物它不仅可以很自然的在人们心中产生印象,并且对于市场的活动与推广也起到了明显的识别效果和顺畅的解决方案。如Twitter(的那只小鸟,整个网站的交互概念和这个形象是互相吻合的,Twitter(也是小鸟在唧唧喳喳叫的意思。网站的和谐的天蓝色给人一种自由发言的感觉,在形象的推广提供了一些不同尺寸的icon,这只小鸟也得到了用户的一致认同。

用几个词来形容他一下:外星球的、乳白色的、液体的、随和的、快乐的。通过形象把网站部分视觉信息串联起来。形象的角色划分是按照运营网站每个部门的人来虚构的,这样在网站的岗位上都有相互对应的形象出现,比如网站内容的更新、bug的修复、用户反馈的回应、活动的举办、周边的动态、表情的下载等等可以让用户由简单的内容的被动接受者变为一个参与到其中的网站合伙人。这些计划是做成小形象的个人主页,但因为后期公司经济原因被搁浅。

形象身上的质感影响到了网站视觉系统的表现达方式,整个网站给人感觉是柔和的、舒服的、没有强烈的质感和光感。整个形象虽然没有上升到多么创新的概念这个层次,但有些设计确实受到概念的影响,整个社区倡导自由、创造、求知,不想因为一些有很强质感和个性的东西破坏每个人娱乐在网上的方式,页面中不会掺杂任何修饰的内容区域的东西,力求做到适合就好,不想因为视觉元素而打扰用户。好的设计应该给用户留下一些能自己探索的空间,所以我尽量不会在功能左右加入过多的产品说明,做到让功能按键在用户需要的时候简单适时的出现在眼前。

形象表情的设计分为两部分,首先是一些基本表情的设计,比如喜怒哀乐等,这些表情要求做的形象的表现出用户要表达的情感。第二是一些有形象个性的,尽量的通过一些幽默的小故事来表现出一些现在表情所不能表现的东西,诙谐幽默作为整体表情的主要基调,区别于目前所有表情一贯的囧、贱、重口味。这种文明的幽默方式可能给人的是想一个微小的短片一样,让用户有兴趣看下去然后会心一笑就够了。分享时的原因是因为新意,有趣而不是冲击,怪异。

实际前面说了很多细节上的东西,你可以把他看成为了介绍某一个人的性格而讲的一些故事,让你更加了解他更加确定他的具体位置,知道他的脾气,爱好,兴趣,以及未来对他发展的想象,建议等等。一个产品的概念等同于一个人的性格、信念、文化他不可能让每个人都喜欢,但却可以让每个人都记住他认识他。

选择的颜色定位比起RGB来说在视觉上更加清晰易懂,RGB整体对于颜色的控制使人们很难形象的具体到对于颜色的影响,但HSL能够通过其中的每一个数值的变化而想象到颜色的变化,比如这颜色暗了一些就可以通过增大L的数值来使得颜色亮起来。颜色灰了就靠S来调整饱和度)

Mascot Design