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Store for global independent product designing studio.“JJ Global purchase” is a platform to purchase competitive products, all stores there sell products come from companies and studios all over the world that dominated by design and creativity. Each commodity has independent design copyright, and most of commodities have property of limited edition.

There are two purchasing dimensions, i.e. classification and independent studio. The peculiarity of second dimension plays an important role in this application, and each commodity has a whole story from the beginning to completion of design. Moreover, the history of establishing the studio and generation of style are also clearly described. The difference from common E-business is that, most consumption here are independent designing concept and culture.

The core objective of thinking about the whole style of design is to show most innovative stores in the world, so the designing style of this application shall keep away from independency, which can play the role of container on another level. Therefore, I pull it out from the perspective of earth, but just stand at a higher position to overlook the full view of earth. In this way, the collocation of color is generated naturally, which is the color of earth, blue and green. The blue sea and green land represent the color of earth, which express the characteristic of global purchase as well.

The blue and green gradient mask layer, double buttons on page, prompt pattern in blue and green and other elements reflect the characteristics of a brand in this app in all aspects. Both layout and icon are consisted of single line with different thickness. “Restraint” is the start of whole design, every page highlight the independent aesthetics of each commodity by the combination of maximum space and layout, so users can appreciate and understand each commodity from an perspective of exploration.

”全球购“是一精品购物的平台,他上面的所有店铺都是来自世界各地以设计和创意为主导的公司以及工作室的作品。每件商品都有独立的设计版权,大部分商品有限量版的属性。

整体应用有两个购物维度,一是分类,二是每个独立的工作室。第二个维度的独特性在这个应用中起到举足轻重的作用,每一件商品都有从设计开始到设计结束的完整的故事。工作室成立的历史与风格的产生也讲述的很清晰,和普通电商不同的是在这里更多消费的是独立的设计理念和文化。

在思考设计整体风格的过程中最核心的目的是展现全球最具创意的店面,那么这个应用本身的设计风格需要脱离独特性,这样才可以在另外一个层面上做好这个容器的角色。所以我把他拉出了地球以外的视角,在更高的位置看地球的全貌。颜色的搭配就自然而产生。就是地球的颜色:蓝+绿。蓝色的海洋,绿色的大地。代表了整个地球的色彩,很好的表达出全球购的特色。

蓝绿渐变的蒙层,页面的双按钮,蓝绿组成的提示图案。等等可以在各个方面来表现出app的一个品牌的特色。版式和图标的设计都是以不同粗细的单线构成。“克制”是整体设计的出发点,每个页面最大限度的空间和版式组合来突显出每个商品的独立美学。用户在以一种探索的眼光去观赏了解每一件商品。

JJ Gloable App Design