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Logo Design Project Collection

Firecrakcer.cc was founded in 2010 and mainly specialized in designing product as well as logo related to internet and may extent to brand, presentation, space and other scope of design. Our studio advocates three design concepts as following:Concept is the soul of design, which gives inevitability to design. Try best to make a simple design.Care about every detail.

The logo is constituted by three parts, such as, display shell, flame and the final discharging fireworks, just like to describe a process of innovation.

Display shell represents different creativity and design concept, just like the colorful display shell, each project has its own individuality and characteristic, we will create the special display shell for each customer. Flame refers to our enthusiasm of innovation,breakthrough, communication and service. We’d like to light the creativity by fire-like enthusiasm, so that each project can discharge its own firework to celebrate its own festival

本工作室成立于2010年,工作室主要业务方向在互联网相关产品和标志的设计,将来会扩展到品牌,展示,空间等设计范畴。工作室崇尚的设计理念有三个:a. 概念是设计的灵魂,他给与设计必然性 b.让设计尽可能简约 c.考究每个细节。

36 kr is the leading service provider of internet start-ups in China, and I have designed logo for them in the very beginning of start-up. 36 krypton refers to the 36th element of Periodic Table of Elements, which also means the planet of superman. Such kind of design concept has simply grasped the root form, i.e. the left up and right down layout structure of Periodic Table of Elements. The modern body style is decided to be used for font after the investigation and research of Facebook, Twitter, TechCrunch and other large internet products. Actually, modern body font can reflect the rigorous, creative and simple design concept as it is directly formed by basic graphs (cycle and rectangular).

36氪是中国领先的互联网创业公司服务提供商。创业初期的时候我为他们做了logo。36氪的含义是提取了元素周期表当中的第36位元素作为公司的名字。同时也是超人的星球。设计理念简单直接的抓住了最根源的形态,元素周期表的左上右下的版式结构,字形的选择 当时对Facebook,Twitter,TechCrunch等大型的互联网产品调研之后决定采取现代体的风格。根据现代字体的特点,简单直接利用基础的图形(圆和方)结合而成,体现了严谨,创新,简洁的设计理念。

Papa is a social application of voice and picture that developed by Xv Chaojun in the period of start-up. This logo utilized the most direct expressional way, which was consist of cycle and rectangular with different models after the combination of minimalism and modernism at the same time. Changes in later period were made because the product was mainly focus on the function of listening, a small rotation in three-dimensional space was made simply based on the original logo, and the form was changed from plane letter combination to a pair of headset, which not only clearly indicated the importance of listening, but also remained the previous brand image at a maximum degree.

啪啪是许朝军创业时期做的一款声音加图片的社交应用。标志采取了最直接的传达方式,有不同型号的圆形和矩形组成,极简主义和现代主义相结合的设计。后期的改版是因为产品方向更加偏向于听的功能,在原有logo的基础上用最简洁的方式在三维空间中进行一个小角度的旋转,由平面的字母组合变为一对耳机的形态。清晰明确的传达出听的重要性,并且在最大限度的保留以前logo给人的品牌印象。

CM fitness is a new online and offline community fitness platform, which supplies Yoga, dance and equipment fitness causes and places for staffs who work in the surrounding apartments. Generally, it has natural advantage from the name, because CM is an agreeable unit of length, and the symbol enables to clearly deliver the detailed significance of logo. From the perspective of design concept, C represents the slenderness and curves of female, while M indicates the toughness and steady sense of male.

厘米健身是一家新兴的线上线下相结合的小区健身平台。他提供瑜伽,舞蹈,器械等健身课程,在商业区附近的公寓内为上班人士提供健身场地与课程。厘米健身从名称上有天然的优势,因为厘米是共识的一个长度单位,使用其本身的符号就可以明确的传达出标志的具体含义。设计的概念是C代表了女性苗条,带有曲线美。M代表了男性健壮,稳重之感。

Quantum foam is the first coffee brand in internet, which specialized in making coffee by online and offline distribution. The name itself is a physic term, and its existence derives a concept that the universe is smooth. The science and technology feeling brought by foam and quantum in coffee attracted such internet team. The overall concept is innovative with strong scientific and technological sense, which should be distinctive with traditional coffee shop as it can give people a future scientific feeling.

The first design is final version, and the whole shape is letter Q, which can be also regarded as the top view of a coffee cup. The dot design at the lower right corner highlights the physical form of quantum foam.
Such scheme can be regarded as a micro quantum as well as macro planet, which highlights the direct feeling of universe, science and technology.This kind of design is started from the instability of quantum itself and set up a mysterious quantum form in rhyme.The overall form is made by learning black hole design of interstellar, because the quantum foam itself certificated the possibility of black hole, and the logo can give people a scientific and technological sense.

量子泡沫是互联网的第一咖啡品牌,主要运用线上和线下配送的方式定制咖啡。名称本身是一个物理名词,他的存在衍生了宇宙是光滑的这个概念。整体的概念是创新的,科技感强的,要和传统的咖啡店区别开来,给人一种未来科技的感受。

Supporter is a kind of social internet product in football vertical field, which can supply a series of functions, such as, establish football team, make offline reservation, look for matches and provide concerning information. Football and social are the core contents delivered by logo. The design of logo extracted the typical form of football, because both pentagon and hexagon is the element to constitute football. On other hand, social should be mixed with element of human or communication to transmit the direct feeling of such football and social platform to people.

爱球迷(Supporter)是一个足球垂直领域的社交互联网产品。产品本身提供建立球队,线下约球,查看比赛,资讯等功能。足球和社交这两个关键词是标志要传达的核心内容。标志的设计提取足球的代表性形态,五边形或者是六边形是组成足球的元素。社交需要加入人或者沟通的元素,两者相互结合来传达足球加社交这个平台给人们带来的直观感受。

Vip Stock is an online platform for users to conduct security trading by following specialist. The design concept emphasizes on two keywords, i.e. following and security trading. The capital letter G with double lines (one is thick and the other is thin) is designed as logo, which indicates that the follower make a move (thin line) by following the step (thick line) of specialist.

股票vip是一个用户通过跟随专家进行证券交易的线上平台。在设计上概念要强调跟随,证券交易这两个关键词。Logo的设计理念是双线大写的G,双线是一粗一细的,它所表达的概念是专家走一步(粗线),跟随着走一步(细线)。

SOULMATE is a marriage dating platform created by Alumni Association of Tsinghua University . The design concept is very simple and it embodies culture by two commas, which indicates mutual communication if they are facing each other, while it is a heart if put them together. The core value of such platform is to help high quality single persons to recognize each other and produce the spark of love through offline activities.

素昧SOULMATE是由清华大学校友会创办的婚恋交友平台。设计理念很单纯用两个逗号来体现文化,对着说明在互相交流和沟通,和到一起是一个心形。这个平台的核心价值就是让高素质的单身人士通过线下的活动相识,产生爱情的火花。

Sona FM is a platform for broadcast, and users are allowed to subscribe their favorite radio. The form of loudspeaker that related to the broadcast was extracted to design the logo, and the thickness of lines is adopted to express the sound level.

这是一个广播平台,用户可以根据自己的喜好订阅电台。标志提取了广播相关的扩音器的形态,然后利用线条的粗细来表述声音高低不同的感觉。

B Union is a logo designed for the community app of basketball. The personification of basketball is used to show the feeling of vitality, confrontation and fierceness. Actually, the overall style is as same as that of some basketball teams, so it is easy for people to associate the information about basketball team contained in it.

这是一个篮球的社区app标志设计。用篮球的拟人化处理方式表现出活力,对抗,激烈的感受,整体风格和一些球队的表现手法一致,会很容易的让人联想到里面包含球队的信息。

R&L is an application icon designed for gambling bet, which was characterized by stimulus, confrontation and timeliness. Lightning presents the uncertainty of speed, while the red & blue means confrontation. The whole form is very sharp, but straightforward and stimulating.

赌球下注的应用图标的设计,表现的是刺激,对抗,时效性这三个特点。闪电的意思代表速度不确定性,红蓝代表的是对抗,整体的形态比较尖锐锋利,但又很爽快刺激。

This is a tool application for users to record the daily mood by color. On one hand, the icon is simple, which delivers a sunny and happy feeling directly. On another hand, the cartoon image makes the distance between hearts more closely, so the overall design is close to people’s heart and will be easily accepted by people as well.

心情日历是一个用颜色来记录每天心情的工具类应用,图标直接的传达阳光,快乐的感受,图形简洁概括,卡通形象的设计拉近了与心灵之间的距离,使得整体设计很亲近人心,也很容易被人接受。

It is a diversified platform for activity and communication similar to the speech of TED. The theme is aim to transmit the hope of mutual fusion and communication of diversify field. The two different arcs with variable source indicates people in different field and they mix together to form a basic shape of eye, which implies the outlook will be broader after communicating with each other.

是类似TED的演讲类型的多元化活动交流平台。主题为了传达对多元化领域互相融合互相沟通交流的愿景,两条源头不同的弧线代表不同领域的人,他们互相交错构成了一个眼睛的基本形态,寓意互相交流后会开阔眼睛。

Dian Reader is a reading tool with label, book review and other functions. The icon delivers the meaning related to reading by utilizing the feeling of paper, simultaneously, the enclosed form is a graph of contradictory space, which represents that there is no limit to knowledge.

一个阅读工具,有标签有书评等等的读书类功能。图标利用纸制的感觉传达出和阅读相关的意思,同时他围成的形态是一个矛盾空间的图形,这图形代表了周而复始永无止境,代表了学无止境的意思。

It is an electric business platform for users to select those things with high cost performance. As Party A preferred “Deer” that has similar pronunciation with LUKOU, so the deer horn was chosen as the main creative breakthrough of such design, besides, the bending on the top of deer horn looks like a shape of heart, which fully combined the behavior that recommend the commodity by preference.

路口是一个为用户筛选性价比很高东西的电商平台,因为甲方偏爱小鹿这个和路口具有共同发音的共同点,所以提取了小鹿身上的具有特色的鹿角作为设计的主要创意突破口,鹿角上面的弯度又像一个心的形状。这样很好的结合了产品以喜欢这个动作来推荐商品的这个行为。

Squirrel Gallery is an intelligent hardware designed for elders to synchronize their children’s photo. Squirrel was simply and directly transmitted to users as a subject.

松鼠相册是为老年人同步子女手机照片的智能硬件。标志很简单直接的把松鼠作为主体传达给用户。

BRIDGES is an application project for translation. In fact, translation is not only likes an international bridge, but also the rainbow, different color indicates different country. The simple pattern and colorful concept has big imaginary space on the visual expansion of brand.

他是个翻译的应用项目。翻译就像是国际化的桥梁,也像是一道彩虹,不同颜色代表了不同国家。简洁的形态和多彩的概念在品牌视觉扩展上具有比较大的想象空间。

Fashionable global purchase is an international platform to design branded electronic business website. The main significance of this sign is to reflect the internationalization and design quality, the capital letter J in the middle is written with an elegant handwriting font, while the earth background highlights the concept of global internalization as well.

讲究全球购是一款国际化的设计品牌电子商务网站的平台,标志主要含义体现在国际化和对设计品质两个特点上,中间大写的字母J用了很讲究的手写字体,后面以地球作为整体的背景衬托突出了全球国际化的概念。

“Sagacious study” is a teaching institution created for examinations to study abroad, which combines online and computer room teaching method together. Online teaching is mainly to explain the scope and content of examination, while computer room teaching is to simulate the real examination, moreover, ratings and explanations will be given by teachers on site.

The first sign creates a feeling of relaxed and happy study, just like travel. On the other hand, it also means that, go through the window of plane, which indicates the success of studying abroad.
The second sign is an abstract graph with traditional meaning designed on the basis of double S, which indicates a rigorous, academic feeling as well as study institution in abroad.The third sign is specially designed for young people. Repetition strengthens the sense of form, and the strong contrast conveys self-confidence and personality of young people.Compared with above three signs, the fourth o is relatively steady and orthodox with strong cohesion.

智学是一个专门为国外留学考试创办的教学机构,融合线上和机房式教学为一体独特教学模式,线上主要讲解考试范围和内容。线下在机房中模拟真实的留学考试现场,并且当场会有老师对考试打分和讲解。

This is an application mainly used for e-commerce group purchase. Side single line and negative blank are designed to reflect animals and the profile of form respectively, which not only make the icon and background mixed and penetrated mutually, but also highlight the sense of wholeness and interestingness.

这是一款电商拼团为主要功能的应用,用侧面单线条来表现动物的设计方案,使用负形的留白来体现形态的轮廓。这样使得图标和背景是互相融合穿插的关系,更加强调了整体感和趣味性。

Huangbaoche is a Chinese platform to charter vehicles for global traveling. In August, 2016, 120 million Yuan of Group B financing was achieved. H is the first letter of Pinyin, “Hi” indicates the friendly service concept promoted by our driver guide, that is “It is always a pleasure to greet a friend from afar”, at the same time, the shape looks like a driver guide who pull the door of car; Yellow, means the yellow skin, which echo the slogan “Charter vehicle to travel the world in Chinese” as well.

皇包车是全球中文包车游预订平台,提供中文包车游世界的服务。2016年8月完成1.2亿B轮融资,H”是“皇”的拼音首字母;“Hi”,代表着我们在司导端推行的“有朋自远方来”的亲切服务理念,同时形状像一位伸手拉车门的司导;黄色,代表着黄皮肤,和slogan“中文包车游世界”呼应。

Panda new energy is the service provider who supplies long term electric automobile renting. The design of logo can be divided into three directions: zoosemy, character and abstract image. Tai Chi matches with the concept of regeneration and consumption of energy. Scheme 1 is panda-centered and combined with basic graphic of Tai Chi, character is designed around P. Scheme 2 shows letter P in the center through mutual coincidence of earth and coastline. In scheme 3, the green pavement combines with letter, indicating green light all the way.

熊猫新能源是提供长期租赁电动汽车的服务商,标志的设计分为三个方向:拟物,字符,抽象图形。太极和能源的再生与消耗概念相互吻合,方案1则以熊猫为主体在太极的基础图形上做结合,字符的设计围绕P进行展开,方案2通过地球和海岸线相互重合显现出中央的字母P。方案3绿色的道路和字母相互结合代表一路绿灯的意思。

It is the icon of a live broadcast application. Taking monster as the main body of design, it is aim to promote the memorable attribute through a certain scene and exaggerated image.

某个直播应用的图标设计,以怪兽为主体的设计方案。想法是一个图标通过一个情景和夸张的图案让可记忆属性提升。

Do it is a platform for public to share resource online, each person is not only the Party A, but also Party B. People can upload his own skill to the platform, then others who have same demand will find and contact with him.

The design of logo was innovated on the aspect of layout and font, the left side is content area, and the lower right corner can be placed with logo naturally, which not only echo with the layout of logo itself, but also strengthen the recognition of brand.

do it 这个产品方向是一个大众在线资源共享的平台,每个人都是甲方同时也是乙方,把个人的技能上传到平台上一共有需求的人去发现与联系。

标志本身的设计在版式和字体上进行创新,左侧是内容区,右下角就可以自然的放标志,这样就可以和标志本身的版式互相呼应,增强品牌的识别性。

MIUI Brain is the logo of artificial intelligent team for MIUI product, such team is constituted by senior engineer and scientist, which can not only achieve the communication between machine and user through voice and image, but also recommend related information product based on the analysis of data used by user in previous, such as content in the field of entertainment, health and study. The overall design form of this logo shows that, when a brain send brain wave, all the thinking up and down will be opened at the moment when the brain wave in the middle is formed, breaking through the restriction of tradition. At the same time, the logo looks like a brain from the direction of 180 degree.

小米大脑是小米产品人工智能团队的标示,这个团队由高级工程师和科学家组成,可以通过语音和影像让机器与用户沟通,并且可以通过分析用户平时操作的数据给用户推荐相应的信息产物比如娱乐,健康,学习等领域的内容。标示整体设计形态是一个大脑在发送脑电波的瞬间,中间的脑电波形成瞬间上下的思维也被打开,突破了传统的束缚。同时标志在180度方向看是一个大脑的形态。

Hemei Design is a media company. The design concept of its logo is to deliver the characteristic of culture in the form of seed, which indicates the power of media. In fact, information transmission is an increasing process, which is similar to the growth of seed, predicating strong spread potential and vitality.

禾美设计是一个传媒公司,标志设计理念在于传达出文化的特质,标志以一个种子的形态来诠释传媒的力量,信息的传递本身就是一个增长的过程,这种过程和种子的成长是很相似的,预示着具有强大的传播潜力和生命力。

MIUI television magazine puzzle wall is a new thought of TV interactive design, which can analyze the content that users are interested in through MIUI intelligent brain, and present it to user in the form of puzzle wall. The more content users used, the more accurate the recommendation will be. Moreover, the overall design looks dazzling when the content is presented to user by puzzle wall during the process of consumption. Logo can be also changed by the form of puzzle wall. After the integration of initial letter P, the logo will be much more beautiful with complementary colors.

小米电视杂志拼图墙是一个电视交互设计的新思路。他让内容通过小米智能大脑分析出用户感兴趣的内容,并以拼图墙的形式展现给用户,用户用的越多推荐的越准确,内容在被消费的过程中以拼图墙的形式展现给用户时会让整体设计显得琳琅满目。标志以拼图的形态来做变化,把首字母P融合进去,用互补色显得标志更加亮丽。

MIUI WiFiI sound icon design.Abstract LOGO increases the identification and expression indirectly.
The characteristics such as strong color comparison, form regularity and aggregation with dynamic sense, simple and abstract, can intensify the penetration of LOGO on the screen of mobile phone.

小米WiFiI音响图标设计。LOGO图形抽象,简介增加识别度和表现力。色彩对比强烈,形体规则性强聚合力强,有动感,简约抽象这些特点可以加大图标在手机屏幕上的穿透力。

The logo visual scheme and design direction of MIUI video are consistent with MIUI audio,which uses simple shapes and repeated figures to express the sense of form. Moreover, dynamic fuzzy feeling is selected for the background to increase the particularity of style.

小米视频logo视觉方案,设计方向和小米音响保持统一,运用简单的形体重复图形来表现形式感。背景选择动态的模糊感来增加风格特殊性。

Alpha Lion is a financial efficiency product, which provides customization for financial team from data collection in early stage to data analysis team cooperation in the middle stage and decision-making collaboration in later stage. The new technology has greatly improved the working efficiency, business flow, risk control level, supervision capability and new business development ability of traditional financial institution.

Full-length portrait scheme reflects the confidence, deliberation and rigidity. It is important for this scheme to select the performance angle of lion. Male lion is the leader of lion group, looking straight ahead means looking far ahead and aiming high, looking up appears to be too proud, while looking down seems to be tired and not confident.

Alpha Lion是一个金融效率产品,他为金融团队量身制定了从前期的数据采集和调研到中期的数据分析团队合作再到后期的决策协作。新技术极大的改善(提高)了传统金融机构的工作效率、业务流程、风控水平、监管能力、新业务开展能力。

全身像方案,体现自信从容严谨。这个方案选择狮子的表现角度很重要,雄狮是狮群的领导者平视向前眺望高瞻远瞩,仰头会显得过于骄傲,低头显得疲惫不自信。

The lion head scheme is to express the concept of correct efficiency by cutting with sharp straight line, which looks entire and unique after the combination with following words.

狮头方案使用锋利的直线切割出来,表现出效率准确的概念,和下面的文字相结合使得标志的整体独特。

The third scheme is the one I prefer. Happy and sunny working status is shown by simple and soft lines. It is optimistic with strong affinity and the uniform and unique design language.

第三个是个人比较喜欢的一个设计方案,用简单柔润的线条表现出快乐阳光的工作状态,乐观,亲和力强设计语言统一独特。

The alphabet scheme combining with AL is the design finally approved. AL are two initials. The feel of business blue sea is shown by sky blue, and the whole logo combines the shape of arrow with direction.

AL结合的字母方案是最终确定的设计,AL是两个首字母,用天蓝色表达一种商业蓝海的感觉,整体标志结合组成一个带有方向性的箭头形状。

88 Conference is a kind of application to provide financial report of listing company for investors. The number 8 is simply used as the main element of logo. The first scheme simulates the shape of calendar, and mainly reflects two attributes, i.e., efficiency and tool. While the second scheme is a design I prefer, some micro transistors are drawn in the background to embody the sense of science and technology, and the color combination for the whole logo is blue and black with high saturability, forming sharp contrast. The entire logo looks very avant-garde, gorgeous with strong spirit and prominent peculiarity.

88会议是一款为投资人提供上市公司财报的应用设计。图标简单的取用了数字8这个作为主体元素,第一个方案模拟了一个日历的样子,体现效率,工具这两个属性。第二个方案是个人比较喜欢的一个设计方案,背景图案绘制了一些微小的晶体管来体现科技感,整体图标的配色用饱和度高的蓝色和黑色形成很鲜明的对比,整体图标看起来前卫大气精气神很足,独特性很突出。

The logo of MI Video Explorer is designed with rainbow as the color system of the whole interface. Besides, color mixing is also applied to echo the interface. The expression technique from the artistic work of Artist Ana Motiel is consulted by the element in this design. For articles about the related products, please visit: www.firecracker.cc

小米视频探索版的图标设计,整体界面以彩虹作为色彩系统,图标的设计也使用了混色的表现手法来和界面呼应。设计中的元素参考了艺术大师ana motiel的艺术作品的表现形式。

Sanease Logistics is a logistics company inside the cities. I have tried many different designs for the Logo by using 3e, while identification is the core reflection of this logo. As the logo of logistic company is sprayed on the vehicle, so how to make people read the logo correctly after seeing it is the focus that affecting the efficiency of transmission, which shall be represented by means of visual communication.

Logo design just like a process to introduce yourself to strangers, the definition of introduction will directly reduce the possibility of viewers to forget. The design is purely a beautiful 3e, but no more than that. It is meaningless, and there is no story. It is simple, friendly, beautiful and direct, so do you want to remember me?

三易物流是针对市内的物流公司。logo用了3e做了很多的尝试设计,识别性是这个标志的核心体现,因为物流公司的logo是喷在车体上的,所以怎样让人看到logo能准确地读出来,这个影响传播效率的重点需要通过视觉传达来表现。标志设计就像是对陌生人介绍自己一个过程,介绍的清晰度直接会减少观者忘记的几率。设计方案就纯粹的做了一个好看的3e,仅此而已。并没有什么意义,没有什么故事在里面。就是简单,友好,美观,直接,那你愿意记得我吗?

Jiaming Real Estate is my uncle’s company, which mainly focuses on high grade villas, commercial streets and residential houses. My uncle is not only a successful businessman, but also an industrious and intelligent boss. In China, geomancy is very important to upper class people, such as senior officials or great merchant. Besides, things like what shall be placed in the office, what shall be done and what kind of clothes to wear in the festival and the name of company and project shall be all consulted from the people who familiars with the Book of Changes.

Under such premise, the logo of company shall also reflect the geomancy elements of my uncle, i.e. dragon and water. Thus, the logo is designed based on these two points. As the profile of dragon is sophisticated, the circle achieves a strong associative perception of logo. While for water, the wave lines are used on the bottom, which will not affect the total shape of dragon. Moreover, it displays the dark lines of currency, making the whole logo generous full with details.

嘉铭地产是我叔叔的一个地产公司,主要做高档别墅,商业街,住区宅。老叔是一个很成功的商人,是一个勤奋有智慧的老板。在中国风水对于上层人比如高官或者大商人还是很重要的。包括办公室摆什么东西,过节应该做什么,穿什么,公司和项目起什么名字都要找到懂周易的人算一下。有这个前提当然公司标志也要体现适合老叔的风水元素,那就是龙和水。logo就是以这两个点为基础设计制作的,在塑形上讲龙的外轮廓比较复杂,所以用了圆形让标志变的整体感强。水的元素用波浪的线条衬在底部,既不会影响到龙的整个形体,还会有一种货币的暗纹,让整个标志显得大气中带有细节。